What's the difference between repixeling and retargeting?
Retargeting (also known as remarketing) is a form of digital advertiser where website & app owners tag and then serve targeted ads to users who have visited or triggered an event on their web property.
Repixeling is the act of retargeting someone else’s web property. In other words, you’re not tagging visitors who have visited your website so you can serve them ads later, but you’re instead tagging visitors who have visited a complimentary business’s web property so you can serve ads to them ads later.
By "Site Owner", do you just mean "Publishers"?
There are two sides to the repixel marketplace, the “advertiser”, and the “site owner”. The advertiser is a marketing team or individual that would like to retarget visitors to a certain website or app, and the site owner is the owner of that website or app. In traditional ad sales, site owners are often referred to as “publishers”, but the subtle difference here is a site owner doesn’t necessarily need to publish content. While traditional publishers certainly make great "site owners", you don’t have to own a blog, reviews website, media outlets, or really have any content to publish at all to participate as a site owner. For example, a site owner could be the owner of an eCommerce store, a marketplace/exchange, an event aggregator, streaming service, anything! Dicks Sporting Goods wouldn’t be a publisher in the traditional sense of the word, but as long as there are advertisers out there that would want to retarget their visitors (which there certainly are), Dick's could sign up to be a site owner in the repixel marketplace and start generating a new revenue stream.
How much do you charge?
Repixel takes a fee of 20% from all commissions paid by advertisers to site owners. Advertisers are not charged by Repixel to enter the marketplace, and site owners are not charged until they start monetizing.
Is this legal?
Absolutely. After speaking to several Facebook employees at length and with an attorney at the NAI, we have been able to confirm that repixeling is 100% legal.
Where can I get more info and examples of good use cases?
For starters, please visit our blog. But also feel free to reach out to us -- we'd love to hear from you!